Coût De La Liberté (“the cost of freedom”) is a men’s and women’s luxury fashion brand based in Los Angeles.

Designed by Jeffrey Lubell, founder of True Religion, and Carrie Stroup, the brand was launched in 2020 as a collection of one-of-a-kind pieces for anyone with an adventurous and playful fashion sense.

It has since grown into a collection for artists, musicians, athletes and extraordinary ordinary people around the world. Each piece is expertly crafted in our own atelier in downtown Los Angeles. Our team of designers, pattern makers, cutters, tailors, and other artisans put the utmost care into developing truly unique and luxurious pieces.