Coût De La Liberté (“the cost of freedom”) is a men’s and women’s luxury fashion brand based in Los Angeles.

Designed by Jeffrey Lubell, founder of True Religion, and Carrie Stroup, the brand emerged in 2020, unveiling a curated assembly of singular pieces tailored for those who embrace the daring and enigmatic in fashion.

Our collection now resonates with a diverse spectrum of creatives — artists, musicians, athletes, and those who defy convention. Nestled within the vibrant heart of downtown Los Angeles, our atelier serves as the epicenter of innovation. Here, our cadre of designers, pattern makers, cutting-edge artisans, and tailoring experts converge, infusing each creation with a distinctive essence of luxury and unconventionality.

Coût De La Liberté commands attention with its unapologetic attitude, disrupting the status quo with flawless craftsmanship, meticulous detailing, and a relentless drive to redefine the very essence of style. Feel the pulse of the streets as Coût De La Liberté emerges as a powerhouse of rebellion and innovation, embraced by influential icons and fashion trailblazers alike. Dare to defy convention and embrace the freedom of expression with Coût De La Liberté.